MB-220: Microsoft Dynamics 365 Marketing
Log in to EnrollSummary
- intermediate
- dynamics-365
- dynamics
- dynamics-marketing
The content of this exam will be updated in April 2020. Please download the skills measured document below to learn more.Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.Candidates should have some knowledge of marketing principles and the Marketing application’s role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Learning paths
Modules in this learning path
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Set up and manage Dynamics 365 Marketing
9 Units53 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Turn prospects into business relationships using Microsoft Dynamics 365 Marketing. Move beyond basic email marketing to identify and develop more sales-ready leads. Easily connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing return on investment.
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Advanced configuration for Dynamics 365 Marketing
11 Units1 hr 15 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Administrators use advanced settings to fine-tune application behavior, set defaults, manage users, enable webinars, check quotas, and more.
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Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
6 Units30 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Learn about domain authentication, email best practices, and GDPR.
Modules in this learning path
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Analyze insights in Dynamics 365 Marketing
13 Units1 hr 27 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.
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Review the marketing calendar in Dynamics 365 Marketing
6 Units23 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Visualize marketing activities, view entities, and related activities as well as customize your marketing calendars.
Modules in this learning path
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Manage assets and content settings in Dynamics 365 Marketing
7 Units52 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Learn about managing assets and content settings in Dynamics 365 Marketing.
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Manage customers in Dynamics 365 Marketing
8 Units1 hr 1 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Manage customers and accounts in Dynamics 365 Marketing. This module covers the basics of customers and accounts as well as account-based marketing. The module finishes with how leads work with your marketing initiatives.
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Manage forms, pages, and subscription centers in Dynamics 365 Marketing
11 Units1 hr 46 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Learn how to manage forms, pages, and subscription centers in Dynamics 365 Marketing.
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Manage emails, segments, and journeys in Dynamics 365 Marketing
12 Units1 hr 39 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.In this module, you will create a customer journey and work with templates, segments, and A/B testing.
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Manage subscription centers and double opt-in in Dynamics 365 Marketing
5 Units39 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Learn about managing subscription centers and double opt-in in Dynamics 365 Marketing.
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Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
5 Units39 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Learn about managing website visits, redirect URLs, and social postings in Dynamics 365 Marketing.
Modules in this learning path
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Create an on-site event in Dynamics 365 Marketing
17 Units2 hr 54 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Create an on-site event with Dynamics 365 Marketing. This module takes you through the process of initial planning, budgeting, promotion, and publication of an on-site event.
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Create a webinar event in Dynamics 365 Marketing
6 Units36 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Overview of creating a webinar event in Dynamics 365 Marketing.
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Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
9 Units55 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Overview of promoting events, managing registration and check-ins, and reviewing results in Dynamics 365 Marketing
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Advanced event management features in Dynamics 365 Marketing
8 Units1 hr 1 minImportant
Dynamics 365 licensing is changing. Microsoft Learn content may reflect either the updated branding or earlier branding during our period of transition. For more information about these licensing changes, see Dynamics 365 Licensing Update.Set up and manage event waitlists, passes, and enable session-based registration in this module. This module finishes with creating and managing recurring events and using event templates in Dynamics 365 Marketing.